Click-through rate (CTR)
Click-through rate (CTR)
Click-through rate (CTR)
Click-through rate (CTR)
Click-through rate (CTR)
CTR is the percentage of people who click on a link in your LinkedIn content. CTR is calculated by dividing clicks by impressions. High CTR indicates that your content is compelling and relevant to your audience.
Use Shield to track how people move from your content to your profile, increasing profile views, and new followers. That’s how you can consider your CTR within the LinkedIn platform itself.
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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.
Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.
Zero-click content
Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.
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Zero-click content
Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.
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Zero party data
Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.
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Zero party data
Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.
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Year-over-year growth (YOY)
Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.
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Year-over-year growth (YOY)
Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.
Read more
Zero-click content
Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.
Read more
Zero party data
Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.
Read more
Year-over-year growth (YOY)
Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.
Read more
Zero-click content
Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.
Read more
Zero party data
Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.
Read more
Year-over-year growth (YOY)
Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.
Read more
Yield (Return on Investment)
Yield or ROI on LinkedIn measures the value generated from your activities compared to the time or financial investment. Tracking yield helps assess whether efforts are leading to meaningful outcomes.
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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.