Click-through rate (CTR)

Click-through rate (CTR)

CTR is the percentage of people who click on a link in your LinkedIn content. CTR is calculated by dividing clicks by impressions. High CTR indicates that your content is compelling and relevant to your audience.
Use Shield to track how people move from your content to your profile, increasing profile views, and new followers. That’s how you can consider your CTR within the LinkedIn platform itself.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.