Year-over-year growth (YOY)

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.
Shield tracks and measures all your content and profile metrics over time and makes it easy for you to pull up your numbers from last year or this year, or any other time period, for seamless comparison and in depth analysis of content trends - all based on your data from the personal LinkedIn profiles connected to your organization on Shield.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.