Privacy policy

How we deal with your privacy.

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While using Shield you agree that you are familiar with the Privacy Policy of our service and accept it.

Your safety and right to privacy is important to us. SHIELD INTELLIGENCE APS (“Shield”) respects the rights of our customers, visitors and the users of Shield’s “Platform” and the website, including all electronic services, applications and internal links on the Platform.

Any information you provide via the Platform is respected, kept secret and will not be used in any manner or for any purpose that you have not instructed, permitted or what is otherwise stated in this Privacy Policy or in our General Terms and Conditions. You will find a description of Shield’s data processing practice in this Privacy Policy, accompanied by our Data Processing Agreement.

This Privacy Policy applies only to the Platform and does not apply to third party websites or the like which you might be able to access from the Platform.

We have tried to keep this Privacy Policy as simple as possible. Therefore, information of a technical nature is omitted. If you have questions about this Privacy Policy or technical questions, please contact us for clarification.

By using our Platform, you agree to our Privacy Policy.

Overall, Shield collects data:

  • To offer our users and customers an efficient platform;

  • To measure and improve user performance;

  • To provide information about the Platform – for example about new features;

  • To find and fix any bugs or errors at the Platform;

  • To provide offers and marketing;

  • To authenticate your access to certain parts of the Platform and confirm your consent to our General Terms or other agreements;

  • To personalize your experience on the Platform and the websites;

  • To improve the Platform and the services Shield provides;

  • To address specific inquiries you make at Shield;

  • To enable you to use our services, including check your payment information, and billing for the services you use;

  • To send newsletters and messages to you.

You can choose to share personal information with other Parties in ways you choose and are responsible for. We will not sell, rent, loan, trade, or in any other other way disclose your information to third parties unless such disclosure is necessary to: comply with a court order or other legal process, protect our rights or property, enforce our General Terms or develop our product.

We reserve the right to share information and data internally amongst the organisations and initiatives under the parent organisation (owner) of Shield (AGILE GROUP APS) for the purpose of research, marketing and the development of new products and services.

‍Collecting information

We only collect the data which is necessary for us to provide you with a secure, fast and efficient Platform. In order to do so, we may collect personal information that makes users identifiable to each other. To use the Platform you need to provide certain personally identifiable information (defined below), and non-personally identifiable information (as defined below), and we collect this information and use it in accordance with the practices described in this Privacy Policy.

Personal Information (Identifiable)

We collect personal information such as name, email and your LinkedIn public identifier when you register at the Platform. This information is necessary to create your profile in Shield.

We may also utilize your email, that you register to Shield with, to inform you about the Platform and new features that might be relevant to you.

We may also use your email to send you messages for customer support and marketing purposes. You can always unsubscribe from marketing emails at the bottom of the emails you might receive. 

Other personal information, such as biography, job title, job experience, etc. are collected directly from your LinkedIn account(s). As such, any changes you make on your LinkedIn account will be reflected in Shield.

Furthermore, we collect data related to your LinkedIn activity to provide a comprehensible, holistic understanding of content performance and impact on profile and network. These data are content statistics such as views, engagements, timestamps of publication, as well as profile statistics and insights such as profile views, network details related to connection and follower growth.

If you are using one of our paid services, we might use a third party to process your payment information. We do not store any payment information ourselves but solely use a third party to process payments. 

See our list of subprocessors for more details.

Showcase of data

We reserve the right to showcase public LinkedIn posts based on the data collected (views, reactions, comments, shares, profile views, post frequency, number of posts, engagement rate). The data is directly related to an individual as the numbers relate directly to an individual's performance or post performance.

The showcasing of posts will happen in good faith and always seek to highlight posts and people in the best possible way.

We do this to foster healthy competition, and to encourage, motivate and inspire others to become or improve as content creators.

Should you wish not to be part of the showcase based on your (great) performance on LinkedIn, you can opt-out at any time by written notice to our support team (

We will comply with all opt-out requests within 7 business days of receiving the request.

Non-personal information

We can track and collect the following categories of Information when you visit and use the Platform: Internet Protocol (IP) addresses; the domain servers; types of computers (including mobile devices such as tablets and smartphones); navigation paths used while visiting the website or platform; browser settings; installed plug-ins; local preferences storage; screen resolutions; local time zones; font lists; the user-agent information, and the types of web browsers that are used to access the Platform.‍

Your content

Your use of the Platform might involve you sharing, uploading or inputting various content containing personal information into the Platform, including but not limited to: social media updates, posts, articles, attachments, and conversations. This content will be encrypted and stored by us. You control who you invite to view your data, the content and how your content is shared with others. In general, Shield does not monitor that content. We strongly recommend that you do NOT store any sensitive information (cf. Article 9 in the General Data Protection Regulation).

Shield may see your content to support requests on your instructions – for example, if it is necessary to maintain and optimize the Platform, solve support-tasks or if we have a justified belief that you are violating any laws or this Privacy Policy. We may also analyze the content in aggregate and on an anonymized basis, in order to better understand the manner in which our Platform is being used, as well how and what people post to LinkedIn, and how that content performs. All with a focus on creating additional value to our customers and users. We will immediately contact you if we are informed that an instruction violates the General Data Protection Regulation, other EU-laws or Danish Law.

Your Company Pages

For a holistic stats and analytics overview of your activities, we may, now or in the future, include the option of connecting Company Page statistics and analytics on the Platform, for any and all Company Pages under your management. The Company Page data will be available to you and the people connected to a given team, group or organization where the Company Page is affiliated. 

It will only be possible for admins of a given Company Page to connect, view and share the Company Page statistics with peers on the Platform.

Automatically Collected Data

Cookies: A “cookie” is a small text file stored on a user’s computer for record-keeping purposes. We use cookies on the Platform to simplify user login and management of the Platform. Via your internet browser, you can control and restrict cookies. If you reject cookies, you may still use the Platform, but in some areas or features on the Platform, your options will be limited. Cookies will not be sold, rented or lent, but they can be used for analysis and marketing purposes in accordance with this Privacy Policy. The Information is stored in the time allowed by law. We delete the data when they are no longer deemed necessary. The period of which depends on the nature of the Information and the background for storage. It is therefore not possible to give a specific time on when the Information is deleted.

Behavior: We may use session-recordings to analyze user behavior on the Platform in order to understand how the Platform is being used and in the end optimize the user experience on the Platform. This is done on an anonymous basis, if at all.

Data Processing Agreement

Paying customers of the Platform can request a Data Processing Agreement to be read and signed. Non-paying users can also request a Data Processing Agreement. The agreement contains rights and obligations of both parties for when Shield processes personal information on behalf of the Data Controller. This Agreement is based on the standard published by Danish Authorities (Datatilsynet) which has been designed to ensure the Parties’ compliance with Article 28, sub-section 3 of Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation), which sets out specific requirements for the content of data processing agreements:

  • that Shield shall solely be permitted to process personal data on documented instructions from the Data Controller unless processing is required under EU or Member State law to which Shield is subject.

  • that Shield shall ensure that persons authorized to process personal data on behalf of the Data Controller have undertaken to observe confidentiality, or is subject to a suitable statutory obligation of confidentiality.

  • that Shield shall take all the measures required pursuant to Article 32 of the General Data Protection Regulation

  • that Shield shall meet the requirements of the General Data Protection Regulation in order to engage another processor (subprocessor).

  • that Shield shall assist the Data Controller with appropriate technical and organisational measures, in the fulfilment of the Data Controller’s obligation

  • that Shield shall be under obligation, at the Data Controller’s discretion, to erase or return all the personal data to the Data Controller

  • that Shield is able to show documentation to the Data Controller.

Contact us directly if you wish to read the Data Processing Agreement.


Shield collaborates with various subprocessors in order to provide the Platform. We utilize third parties to store the Platform, collect feedback, analyze user behavior, fix errors, process payments, send emails and communicate with our users in order to provide customer support and information about the product and to meet the requirements stated by Danish Law. The subprocessors may get access to your information, but solely with the purpose of facilitating the best possible Platform as stated above. They are solely allowed to process data under the instruction you are giving us. Our subprocessors are required to have a privacy policy and security standards in place that is at least as protective of your information as is this Privacy Policy. 

Shield reserves the right to modify, add, or remove sections of this privacy policy or at any time engage with new subprocessors to deliver the best possible product and service. It is your responsibility to check the privacy policy and subprocessor list before using the Website and/or Platform. Your continued use of the Website and/or Platform after any changes to these means that you accept the changes.

If the Data Controller wants to object to the changes, the Data Controller shall notify the Data Processor. The Data Controller shall only object if the Data Controller has reasonable and specific grounds for such refusal. The Data Processor may choose to comply with the objections, and if not, the Data Controller has the right to leave the Platform and cancel their subscription altogether.

You can access our list of subprocessors.

Relation to the Law

We may share your personal information with public and legal authorities if Danish or EU-law obliges us to. For example, if we have a justified belief that it is necessary to comply with EU’s General Data Protection Regulation or if we suspect that your use of the Platform violates EU- or Member State laws.

Security measures

We are entitled and under obligation to make decisions about the technical and organizational security measures that are to be applied to create the necessary level of data security and to protect your personal information against loss, misuse, publicity or unauthorized access. We use firewalls, encryption techniques, and authentication procedures to maintain the security during your sessions on the Platform.

Unauthorized access to personal information

You can control who you are sharing content and user information with. To prevent unauthorized access, maintain data control and ensure the appropriate use of Information, we have implemented commercially reasonable physical, technical and administrative control mechanisms to protect your information. However, we cannot control the actions of other users with whom you share your content and we are not responsible for third party circumvention of any privacy settings or security measures on the Platform. As such, Shield cannot be held liable to any damage or implications caused by users sharing data with other users or any other third party.

Your choice

You may decline to submit personally identifiable information through the Platform, in which case Shield may not be able to provide certain, or any, features and functionalities of the Platform to you. If you decide to terminate your use of the Platform, you can request access to your personal information, and request us to comply with the Right to Data Portability. You can also request that your personal information is deleted. Some information will be stored for at least 5 years after you terminate your use of the Platform in order for us to comply with any legal obligations – for example regarding tax and accounting obligations. If you make agreements containing personal information on Shield, other parties are still allowed to store these on the Platform if they wish to.

Children’s Privacy

Our Platform is not directed to persons under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register for an account on the Platform. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take immediate steps to remove that information. We can not control if our users collect and store data of persons under the age of 18. In general, we advise our users to collect parental consent before they collect and store data of anyone under the age of 18.


Shield’s Platform is an online analytics tool to increase individual performance on LinkedIn by means of data portability. It is always your responsibility to ensure that information that you enter on the Platform is your property (or has obtained permission to do so), is correct and is not against the law or the rights of others. It is also your responsibility to provide the correct receiver in the transmission of any of your data or key insights on the Platform. It is furthermore your responsibility to ensure the security and safety of your data, if necessary, for printing or other electronic storage. Shield shall not be liable for:

  • Errors and downtime on the Platform

  • False, illegal or unlawful information or Information specified by the user

  • Loss of data or other Information

  • Incorrect information on the Platform

  • Immediate termination of the Platform.

Updates and Changes to this Privacy Policy

If we change our Privacy Policy, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. 

Contacting Us

If you have questions about our Privacy Policy or to Shield otherwise, please send an email ( You hereby consent to this Privacy Policy and our general terms and conditions by using Shield, the Platform or the Websites.

Last modified: Dec 20, 2022

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Grab your LinkedIn stats and analytics today. For you, your team, or your clients. Grow your LinkedIn and build your personal brand.

Your stats are waiting.

Grab your LinkedIn stats and analytics today. For you, your team, or your clients. Grow your LinkedIn and build your personal brand.

Your stats are waiting.

Grab your LinkedIn stats and analytics today. For you, your team, or your clients. Grow your LinkedIn and build your personal brand.