Zero party data
Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.
Shield does not track zero party data per se, but Shield does track all organic content from profiles you connect to the Shield platform. By using Shield's powerful search engine you are able to find content posted that includes certain keywords or phrases that could be considered zero party data.