Impressions
Impressions represent the number of times your LinkedIn posts are displayed on users' feeds, regardless of engagement. High impressions may indicate good visibility, but analyzing alongside engagement metrics can provide more insights.
Shield tracks impressions on all organic posts from any number of personal LinkedIn profiles connected to the Shield platform. This makes it easy to stay on top of your overall impressions in a given time period, or across a group of people aiming towards the same goals, as seen with employee advocacy programs and corporate influencer initiatives.