Native content
Native content on LinkedIn is content posted directly on the platform, such as posts, articles and videos, rather than links to external sites. Native content often performs better since LinkedIn prioritizes native content in the LinkedIn feed, to keep you engaged instead of going elsewhere.
Shield tracks and measures all native content published from personal LinkedIn profiles connected to Shield, including all content types such as posts, videos, carousels, and even reposts of company page posts. Shield is built to track organic, native content, and has done so since 2019.