Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Yield or ROI on LinkedIn measures the value generated from your activities compared to the time or financial investment. Tracking yield helps assess whether efforts are leading to meaningful outcomes.