Reach

Reach is the number of unique users (LinkedIn members) who see your content. High reach indicates broad content exposure and is a useful metric for measuring brand awareness.

Shield is tracking organic impressions across all content from all personal LinkedIn profiles connected to Shield, to help you stay on top of what content is working and what’s not.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.