Network

Network

Network

Network

Network

A network on LinkedIn is the group of connections and followers on your profile. Your audience are those who see your content. Your community (and fans) are those who engage with your content, support your goals, and help broaden your professional reach. Building a strong, ever expanding network by connecting with like-minded professionals and industry peers can expand your influence, enhance opportunities for collaboration, and provide valuable insights into your field.

Shield tracks your LinkedIn network growth across key metrics such as followers and connections. And before people become either, Shield tracks your content metrics and impressions that may drive profile views and new followers and connections as a result of showing up in the feed.

More words

More words

More words

More words

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Read more

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Read more

Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Read more

Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Read more

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Read more

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Read more

Ready to grow on LinkedIn?

Start today.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.