Lead generation
Lead generation on LinkedIn is the process of identifying and attracting potential clients or collaborators. Through content, networking, and outreach, LinkedIn offers various tools to support lead generation.
Shield tracks all your content and makes it easy for you to understand what drives the most engagement. Make sure you check audience demographics to understand if your content is reaching the right people. And make sure you check regularly who engages with your content to ensure that those people are also relevant to your lead generation efforts.