Benchmarking
Benchmarking is the process of comparing your performance metrics against industry standards, competitors, or yourself from a previous period. Benchmarking LinkedIn data provides insights into how well your LinkedIn presence stacks up, helping you set realistic goals and measure success over time.
Shield is helpful when it comes to benchmarking versus your past self from a previous period. For example this month vs last month, this quarter vs last quarter, or last year vs the year before that. Shield provides you all the information you need to learn if you're moving in the right direction.