Benchmarking

Benchmarking is the process of comparing your performance metrics against industry standards, competitors, or yourself from a previous period. Benchmarking LinkedIn data provides insights into how well your LinkedIn presence stacks up, helping you set realistic goals and measure success over time.
Shield is helpful when it comes to benchmarking versus your past self from a previous period. For example this month vs last month, this quarter vs last quarter, or last year vs the year before that. Shield provides you all the information you need to learn if you’re moving in the right direction.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.