Post performance

Post performance

Post performance

Post performance

Post performance

Post performance indicates how well your LinkedIn posts resonate with your audience, measured by metrics like impressions and engagement. Tracking post performance helps refine future content strategy.
Shield tracks your post performance across all organic posts made on the LinkedIn platform. Key metrics like impressions and engagement are tracked for you to learn what works and what doesn’t. Furthermore, Shield tracks profile performance metrics like profile views and network growth across followers and connections, to give you a holistic view of your LinkedIn presence and personal branding efforts.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

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Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

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Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

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Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

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Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

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Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.