Engagement rate
Engagement rate measures to what extent users interact with your LinkedIn content, calculated by dividing total engagements (likes, comments, reposts) by impressions. It's a key metric for assessing how well your content resonates with your audience.
Tracking engagement rate with Shield is easy. The number is calculated for you for all your content. This helps you stay on top of the most engaging content. Pair that with audience demographics to really understand what works with your target audience.