Engagement rate

Engagement rate measures to what extent users interact with your LinkedIn content, calculated by dividing total engagements (likes, comments, reposts) by impressions. It’s a key metric for assessing how well your content resonates with your audience.
Tracking engagement rate with Shield is easy. The number is calculated for you for all your content. This helps you stay on top of the most engaging content. Pair that with audience demographics to really understand what works with your target audience.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.