Employee advocacy works. Shield shows you how well.
Track participation, measure reach, and report results across your entire LinkedIn advocacy program — without spreadsheets or screenshot requests.
See Your LinkedIn DataNo credit card required.
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The hard part isn't launching advocacy. It's measuring it.
You've rolled out a LinkedIn advocacy program — or you're about to. You've identified the first cohort of employees, provided guidelines, maybe even run a workshop. People are posting. So far, so good.
Then your leadership asks: is it working? How many employees are actually participating? What's our reach beyond the company page? Is this worth scaling?
And you're stuck. LinkedIn doesn't give you a team-level view. You can't see other people's analytics. So you're left asking employees to screenshot their post impressions, copying numbers into a spreadsheet, and hoping the data is accurate enough to present.
Shield is the analytics layer for advocacy programs. Connect your team's LinkedIn profiles and get a single dashboard with every post, every metric, every trend — updated automatically. Employees see their own performance. Managers see the full picture. And when leadership asks if advocacy is working, you have an answer that isn't "I think so."
What you can measure with Shield
Prove program ROI to leadership
Track total impressions, engagement, and follower growth across your advocacy cohort. Generate reports that show concrete reach numbers — not anecdotes — so you can justify continued investment and expanded headcount.
See who's active and who's not
Know which employees are posting consistently and which haven't shared anything in weeks. Identify your top contributors, spot drop-off patterns, and focus your coaching where it matters most.
Understand reach beyond the company page
Employee posts typically reach audiences your company page never will. Shield quantifies that extended reach so you can show leadership exactly how much additional visibility your advocacy program generates.
Organize profiles by team or department
Use workspaces to segment profiles by business unit, region, or campaign. Compare performance across groups, run department-level reports, and manage large programs without everything blending together.
Common questions
What is employee advocacy software?
Employee advocacy software helps organizations coordinate and measure their employees' activity on social platforms like LinkedIn. Some tools focus on content distribution — giving employees pre-approved posts to share. Shield focuses on the analytics side: tracking the performance of what your people post, so you can measure participation, reach, and engagement across your entire program.
How does Shield track my team's LinkedIn activity?
Each employee connects their LinkedIn profile to Shield. Once connected, Shield automatically pulls in their post data, engagement metrics, follower growth, and profile performance. Everything shows up in a shared dashboard — so you get a team-level view without asking anyone to send you screenshots or manually report their numbers.
Do my employees need to grant access?
Yes. Each person connects their own LinkedIn profile to Shield. This is by design — LinkedIn doesn't allow third-party access to personal profile analytics without the account holder's consent. The connection process takes under a minute, and employees keep full control of their account.
What's included in the free trial?
Everything. Full analytics dashboard, complete post history, audience demographics, team management, Shield Agent AI, and workspace organization. 7 days, no credit card required.
How long does setup take?
Most teams are up and running within minutes. You create your Shield account, invite your team members, and each person connects their LinkedIn profile. There's no technical integration, no IT involvement, and no approval workflow on LinkedIn's side. Data starts flowing as soon as profiles are connected.
Will you charge me after the free trial?
No. The trial ends and your account is paused unless you choose to subscribe and enter billing information. There is no automatic charge.
Your people are already on LinkedIn. Turn that into a strategy.
Every post your employees publish is a data point. Shield turns those data points into a program you can measure, optimize, and scale.
See Your LinkedIn DataNo credit card required. Connect your profiles, see your data in minutes.
10,000+ creators and teams in 50+ countries trust Shield to track their LinkedIn performance.
Rolling this out across your team? Let's talk →