LinkedIn branding beyond basics

Why does branding matter?

Its essence is about standing out.

• What’s your unique strength?

• How do you differentiate from the rest?

• Why should someone choose you offer over others?

A company’s brand is its distinct marker. Your own brand is what differentiates your from your neighbour.

Question is, how does one establish a brand?

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Overheard on LinkedIn: Branding experts on using LinkedIn to boost their clients’ brands

Branding is at the heart of today’s business landscape.

Globally, agencies focus on assisting businesses in creating standout brand identities.

If you need an agency or not - here are some interesting learnings from branding agencies that can help you with your company and/or personal brand.

• Amelia Sordell shares how she has built Klowt starting from zero​

• Izzy Prior on the importance of treating your LinkedIn profile as your landing page​

• Mellonie Francis on how they helped empower their client’s C-suite exec's & sales teams to become LinkedIn ambassadors​

Shield Academy: How to craft your content strategy

Building a personal brand on LinkedIn often demands a well-thought-out content strategy.

In our collaboration with various brands on content, it’s clear that there’s no one-size-fits-all content strategy.

It is very much subjective.

But a game-changer we’ve identified is having the right guiding questions.

It can either shape your content strategy or, at a minimum, establish your core content pillars.

​Visit the Shield Academy for more tips on content strategies.​

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That’s it from us today. Hope you got something out of it.

See you next week,
​The Shield team

Psst, there’s more

• ​​Track multiple LinkedIn profiles with Shield for Business

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