The LinkedIn feed
The LinkedIn feed is the main content stream users see when they log in to the LinkedIn platform, featuring posts, articles, and updates from their connections, followed pages, suggested content, and ads. The feed is tailored by LinkedIn's algorithms based on relevance, engagement, and user interests, making it a key place to share content, engage with others, and stay updated on industry trends. Organic content in particular thrives on the LinkedIn platform enabling millions of users to reach their target audience.
Shield tracks organic content performance from personal profiles, meaning everything you post that goes into the LinkedIn feed. Using Shield will help you understand what content attracts the most engagement and visibility among your target audience.