Performance

Performance

Performance

Performance

Performance

Performance on LinkedIn refers to how effectively your content and profile achieve desired outcomes, such as engagement, reach, and follower growth. Key performance metrics include impressions, reactions, comments, and reposts, which help gauge the impact of your LinkedIn activity. Regularly analyzing performance can inform strategy adjustments to better meet your professional or personal goals on the platform.

Shield tracks and measures all your organic content performance and LinkedIn profile activity in one place. Key metrics such as organic impressions, engagement, posting frequency, profile views and network growth across followers and connections are all tracked on the Shield platform.

More words

More words

More words

More words

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Read more

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Read more

Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Read more

Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Read more

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Read more

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Read more

Ready to grow on LinkedIn?

Start today.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.