Earned media value
Earned media value quantifies the reach and exposure your content gains through organic engagement, like reactions, reposts, and comments. It's often viewed as "free (earned) advertising" and can enhance credibility when others advocate for your brand.
Shield shows your earned media value right on the Shield dashboard in real time based on your actual impressions at any given moment, for any period you choose. Your earned media value helps you understand the effectiveness of organic content compared to paid channels.