From 0 to 11 active LinkedIn profiles: How LinkedIst gamified content with Shield
LinkedIst, a Lithuania-based B2B marketing agency, didn’t just tell clients to post. They made it part of the team’s DNA.
The start of LinkedIst’s LinkedIn Momentum
With a six-year track record in LinkedIn strategy, the team—founded by Kotryna—built their reputation across Europe by consistently showing up on LinkedIn.
Not just as a company, but as individuals.
When other teams were struggling to motivate employees to post,
LinkedIst was already turning it into a habit.
“Even the colleagues who never posted before got involved.
It really worked.”
What they do differently
To build posting habits and keep energy high,
LinkedIst turned to structure—and to Shield.
3 Shield-powered challenges to gamify engagement
Weekly goals and impression leaderboards for visibility
Shared content idea bank to eliminate writer’s block
Slack nudges + templates to make posting simple—even for first-timers
"When we ran challenges, post volume doubled. Even
introverts started showing up—and seeing results.”
Results with Shield
Metric | Outcome |
|---|---|
Team engagement | 11 active team profiles posting regularly |
Impressions per post | 30-90k on high performers |
Posting frequency | From 1x/ week to 2x/week per teammate |
"One teammate hit 90,000 impressions. That brought
real conversations, real leads."
How LinkedIst uses Shield
✓ Track trends across team and personal profiles
✓ Motivate with real- time leaderboards and weekly updates
✓ Build “Top Post” collections to inspire future content
✓ Spot what works- then replicate it
✓ Guide strategy with data- not guesswork
“It’s like testing paid creative—but with organic content.”
The takeaway
Shield helped LinkedIst turn employee posting into a performance engine.
They didn’t rely on brand reach—they built it post by post.