Joe Gannon x Pragya from Shield
So you probably clicked on this article because you’re looking to level up your content game.
Firstly, congratulations, because focusing on engagement is a real world metric, not a vanity metric. If you focus on engagement and putting out high quality content to your audience, then you will reap the benefits in both the short and long term. This is because you are opening a feedback loop
Every time you post, you will receive feedback from your audience. As you do this more often, you will feel more confident and comfortable to share your views. Posting content on LinkedIn is a win-win activity, because you either post and your content is well received, or you receive real-world feedback from your audience from being exposed to different vantage points.
Here are five quick tips to drive engagement on LinkedIn:
1. Engage more
Hopefully this is ingrained into your mind by now, but the more that you engage on the platform, the more you will see your own engagement increase. This is because every time that you engage on LinkedIn, whether you like or comment on someone's posts, your own audience are seeing your name show up consistently in their feed.
If you're active on the platform, the LinkedIn algorithm will reward you over time for your contributions.
2. Focus on comments
Currently on LinkedIn comments are more powerful than shares. If you receive a comment on your posts, that individual is putting good content into their own network’s feed. Put in a different way, comments act like we would expect the share button to!
Therefore, a great habit to get into is to comment on any content you enjoy, instead of just taking the easy route and liking the post. Why not leave a comment? It doesn't take long to leave an insightful comment and this will lead to the creator being grateful for your support, which leads to two benefits:
Your relationship together grows
You’ll receive more comments on your content through reciprocity
3. Build relationships
Slide into those DMs! Get to know other creators and lurkers on the platform. The more relationships you have with people on LinkedIn, the easier it will be to sustainably show up to engage as you will very clearly see the tangible benefits.
4. Post more content
This may seem obvious, but to receive more engagement with your content, you should post more content. One of the most frequent pieces of feedback we receive from SHIELD users is that being able to visualise your content’s performance over different time periods incentivises and motivates people to post more content.
If you can see that your average post receives 1,500 views, 20 likes and 10 comments, you will see the benefits of posting twice as much to have twice the impact.
5. Take relationships offline
2020 was the year of Zoom. We all spent more time on video calls in one year, than in any previous time in our lives! One of the fastest ways to increase your engagement is to actually take relationships offline.
If you feel comfortable to do so, take relationships offline after you’ve got to know somebody in the DMs. Even if that’s just meeting up for a virtual coffee, this is a great way to get to know somebody and to truly benefit from your time spent on LinkedIn.
To summarise, to get more engagement on LinkedIn, focus on the human-elements of social media!
See you soon
Joe Gannon x Pragya from Shield