Your top-performing posts over the past year have attracted a consistent audience profile. Based on aggregated follower and engagement data, here’s how your audience currently breaks down:

Roles:
78% founders and startup leads
20% marketers (growth, brand, content)
2% others (investors, product roles, analysts)

Location:
80% based in Copenhagen
10% across other Nordic cities (Stockholm, Oslo, Helsinki)
10% distributed (UK, NL, DE)

Company Size:
65% work at companies with fewer than 50 employees
25% from 50–200
10% enterprise-scale (500+)

Industries:
Dominated by B2B SaaS, MarTech, and design-first agencies

This gives you a strong niche: early-stage builders and marketers in product-led companies.

Is this your ideal audience?
If not, I can suggest ways to shift your content strategy — either by topic, tone, or format — while staying aligned with what’s already working.