Shield Index
LinkedIn Reach Benchmarks
How far does a post actually reach? Enter your follower count and see what's typical, strong, and top-tier reach — based on 50,000+ LinkedIn posts analyzed.
Frequently asked questions
How many impressions does a LinkedIn post get?
It depends on your follower count. For accounts with 1,000–5,000 followers, a typical post gets around 479 impressions — reaching about 18% of followers. Strong posts (top 25%) reach ~1,169 impressions, and top posts (top 10%) reach ~2,959. Accounts with 10,000–25,000 followers see typical reach of ~1,216, with top posts reaching 9,000+. Use the tool above to see benchmarks for your specific follower count.
What is good reach on LinkedIn?
A post is performing well if it lands in the top 25% for its follower tier. For example, if you have 5,000–10,000 followers, a strong post gets ~1,961 impressions (~27% of followers). Reaching the top 10% means 5,000+ impressions at that tier. These benchmarks are based on Shield Index analysis of 50,000+ LinkedIn posts.
Does follower count affect LinkedIn reach?
Yes, but not linearly. Larger audiences give posts more initial distribution, but LinkedIn's algorithm heavily influences how far content spreads beyond your followers. A post from a 50,000-follower account doesn't reach 100x more people than one from a 500-follower account — the multiplier is much lower, and engagement quality matters more than raw follower count.
What's the difference between impressions and reach on LinkedIn?
LinkedIn uses "impressions" to mean the number of times a post was displayed on screen — including repeat views by the same person. "Unique views" or "reach" counts each person once. This tool uses impressions as the benchmark metric, which is the primary data point exposed in LinkedIn's native analytics.
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