Glossary

The LinkedIn algorithm

The LinkedIn algorithm

The LinkedIn algorithm is the set of rules that determine what content appears in users' feeds based on relevance and engagement. Algorithms are always changing with the goal of serving users the most relevant, helpful and engaging content possible.
Trying to really understand LinkedIn’s distribution algorithms is a lost cause. Instead, use Shield to learn from your own content. That way you do what you actually can to stay data-driven, adapting your content and strategy to what your very own data actually reveals. Whether you aim for more impressions, higher engagement rate, or new followers, the Shield platform covers your tracking needs.
START FREE TRIAL

More words

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Zero-click content

Zero-click content is content that provides value right in the feed, directly on LinkedIn, such as how-to guides, infographics or other types of insightful or actionable content pieces. Zero-click content does not require users to click away for value but delivers it right there and then. This approach can boost engagement and keep users on the platform.

Read more

Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in content itself, comments, or direct messages. This data is valuable for personalized engagement and strategic decision-making.

Read more

Year-over-year growth (YOY)

Year-over-year growth measures LinkedIn metrics over an annual period, such as impressions, engagement or follower growth, showing long-term trends and improvement over time.

Read more

Ready to grow on LinkedIn?

Start today.

From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.

START FREE TRIAL