Your top post by reach is “If you're in marketing and still using the same playbook from 2022...” with 13,394 impressions.
Here’s why it likely outperformed your other posts:

Strong, Targeted Hook The opening line calls out your core audience directly (marketers) while tapping into a common pain point — outdated strategies. It signals relevance immediately.

Challenging a Common Belief
It flips expectations by suggesting the old ways no longer work. Posts that challenge industry norms tend to spark more reactions and shares.

Tangible Insight
You included a list of tactics that are no longer effective, followed by alternatives. That gives readers something they can take action on — a key trait of high-performing posts.

Tone of Authority + Empathy
You position yourself as someone with experience, but you speak to shared frustrations. This balance resonates well with your audience.

Effective CTA
Ending with “What’s one tactic you’ve stopped using?” invites personal stories, which typically boosts comment volume.

Timely Topic
Referencing 2022 vs. now places the post in a current, evolving context. That makes it more shareable.
Compared to your other posts, this one:
- Hits your main audience segment clearly and early.
-Introduces friction by challenging outdated habits.
-Offers practical value and ends with an open-ended prompt.
-Feels current and relevant to ongoing industry shifts.

Would you like to break this down further — like audience type, comment trends, or how it compares structurally to lower-performing posts?