Brand ambassador
A brand ambassador is an individual who promotes a company's brand on social media, often sharing company content and engaging with their target market and followers. On LinkedIn, employees acting as brand ambassadors can enhance company visibility and reputation through organic connections via their own personal profiles.
Staying on top of the organic activities of your brand ambassadors is easy with Shield's employee advocacy software. When you run a brand ambassador program, employee advocacy program, or otherwise, Shield brings all your brand ambassadors into one dashboard for you to stay on top of key metrics and performance. Forget all about manual data collection, Shield does the heavy lifting for you. Measuring the impact across personal LinkedIn profiles has never been easier.