LinkedIn Glossary

Key LinkedIn terms and definitions — from activity and analytics to visibility and virality.

A

Activity Analytics Audience Authenticity

B

Benchmarking Brand Brand ambassador Brand awareness

C

Call to action (CTA) Click-through rate (CTR) Comments Consistency Content strategy Corporate influencer Credibility

D

Dashboard Data Direct messaging (DM)

E

Earned media value Employee advocacy Engagement rate Experience optimization

F

Followers Funnel

G

Goals Goal setting

H

Hashtag strategy Headline Hook

I

Impressions Influencers Insights

J

Just-in-time content

K

Key metrics Keyword optimization

L

Lead generation LinkedIn LinkedIn algorithm LinkedIn feed LinkedIn presence LinkedIn users

M

Media value Mentions Messages Metrics

N

Native content Network Network growth

O

Organic reach Outreach Owned media value

P

Performance Personal branding Posts Post engagement Profile Profile photo Prompt Post frequency Post performance Prospect

Q

Qualified leads Quick win

R

Reactions Reach Relationships Reputation

S

Sales navigator Social selling Social Selling Index (SSI) Strategy

T

Tactics Target audience Templates Tools Top posts Traffic

U

User activity User engagement

V

Views Virality Visibility

W

Workspaces Web traffic

Y

Year-over-Year growth (YOY) Yield (Return on Investment)

Z

Zero-click content Zero party data