How to activate a team on LinkedIn
Linkedist, a Lithuania-based B2B marketing agency, didn’t just tell clients to post. They made it part of the team’s DNA.
The start of Linkedist’s LinkedIn Momentum
With a six-year track record in LinkedIn strategy, the team—founded by Kotryna—built their reputation across Europe by consistently showing up on LinkedIn.
Not just as a company, but as individuals.
When other teams were struggling to motivate employees to post,
Linkedist was already turning it into a habit.
“Even the team members who rarely posted before got involved.
It really worked.”
What they do differently
To build posting habits and keep energy high,
Linkedist turned to structure—and to Shield.
3 Shield-powered challenges to gamify engagement
Weekly goals and impression leaderboards for visibility
Shared content idea bank to eliminate writer’s block
Slack nudges + templates to make posting simple—even for first-timers
"When we ran challenges, post volume doubled. Even
introverts started showing up—and seeing results.”
Results with Shield
Metric | Outcome |
|---|---|
Team engagement | 11 active team profiles posting regularly |
Impressions per post | 30-90k on high performers |
Posting frequency | From 1x/ week to 2x/week per teammate |
"One teammate hit 90,000 impressions. That brought
real conversations, real leads."
How Linkedist uses Shield
✓ Track trends across team and personal profiles
✓ Motivate with real- time leaderboards and weekly updates
✓ Build “Top Post” collections to inspire future content
✓ Spot what works- then replicate it
✓ Guide strategy with data- not guesswork
“It’s like testing paid creative—but with organic content.”
The takeaway
Shield helped Linkedist turn employee posting into a performance engine.
They didn’t rely on brand reach—they built it post by post.