From <30 to 14,210 followers in 6 months: How The Borden Group built a content engine with Shield
In 2020, Melanie Borden, CEO of The Borden Group, wasn’t trying to build an agency. She was just trying to show up.
The Start of The Borden Group
At the time, she worked for someone else—but saw a gap in her own visibility. So she
created a personal brand training focused on LinkedIn and video, started posting
consistently, and gradually built a voice that resonated.
“I realized I didn’t have a social network—I had a network
tied to the industry I worked in."
As her presence grew, so did the DMs:
“Can you do for me what you did for yourself?”
That’s when she left her job and launched The Borden Group.
The Borden Group - The Agency
The Borden Group specializes in helping executives, founders, and high-performing
professionals build powerful online identities.
They blend storytelling, marketing, and strategic execution—all anchored in real-time
performance data.
"This time around I discovered Shield."
How the Borden Group use Shield
Run internal content challenges to gamify team engagement
Create “Top Post” collections for client inspiration
Align executive LinkedIn presence with campaign strategy
Use real-time insights to drive content calendars
Track performance across multiple client profiles
Generate digestible monthly reports clients actually read
“Shield gives us the clarity and motivation to keep going—because we can see what’s working.”
Results with Shield
Metric | Outcome |
|---|---|
Content Production | ↑ 4,200% in 6 months |
Content Likes | ↑ 995,000% (yes, really) |
Impressions | 375,000+ (with 7.3% engagement rate) |
Followers | From <30 to 14,210 in 6 months → now 30,000+ |
Profile Views | ↑ 9,000% |
The takeaway
The Borden Group’s journey isn’t about going viral—it’s about showing up
intentionally and scaling what works. With Shield, they gained the visibility to
grow their personal brand—and do the same for their clients.
Build your brand like The Borden Group.
Start with strategy. Track your growth.