How do you find out what's the best time to post? It's the age-old question. The honest answer is there is NO “best time” that applies to everyone. What works for one will not for someone else. Therefore, it is important to know what is the right time for you based on the real-time data you generate with your content. 

With Shield, you can find the best time for you in four easy steps. All you need to do is compare different times and find the right answer.

Find your best time to post in 4 Steps 

By using the powerful feature “labels”, you can find if there is a correlation between time posted and performance of the post, over any time period. In this example, I will show you my best time to post over the last quarter.

  1. Go to the Content Page
  2. Scroll down to the Content Table and label to the nearest hour
  3. Select the label to check “average performance” 
  4. Repeat this process for the times you want to compare

And find your best time to post based on your data :)

1. Go to the Content Page

Click on the Content grid

Select the time frame that you want with either the custom date selector or one of the pre-defined time brackets. 

Set time

2. Scroll down to Content Table and label to the nearest hour

On the content table, you will find all your posts from the selected time period listed in a table. Click on the + sign (as shown below) and add a label of time rounded to the nearest hour (e.g. 11am, 12pm, 1pm etc)

Add time labels like 11am, 12pm etc
Check the check mark to add your label

3. Select the label to check “average performance”

Once you finish labelling your content, click on the label you want to check for.

Here 11am is selected

Scroll down to Post Performance and click “Show Averages” 

Show Average Stats

Now you can see the average Views, Reactions, Comments of all posts made at the selected hour. Keep this tab open and open a new tab to repeat this process with another hour label.

4. Repeat this process for the labels you want to compare

Click on any other label (10am for example). Remember to click (to deselect) the 11am label. It should look like this  

10am is selected and 11am is deselected

Check average post performance of this label and compare!

Average post performance


Pro Tip: Open different time labels in multiple tabs and easily compare at once!

As you can see in this example below are the results of the 2 time labels I analyzed in this blog.

Compare post performance of time labels


With this information you can now test different times for posting and find which one is working for your content.

If you have any more questions find me on LinkedIn.

Bye 👋

Pragya