How do you find out what's the best time to post? It's the age-old question. The honest answer is there is NO “best time” that applies to everyone. What works for one will not for someone else. Therefore, it is important to know what is the right time for you based on the real-time data you generate with your content.
With Shield, you can find the best time for you in four easy steps. All you need to do is compare different times and find the right answer.
By using the powerful feature “labels”, you can find if there is a correlation between time posted and performance of the post, over any time period. In this example, I will show you my best time to post over the last quarter.
And find your best time to post based on your data :)
Select the time frame that you want with either the custom date selector or one of the pre-defined time brackets.
On the content table, you will find all your posts from the selected time period listed in a table. Click on the + sign (as shown below) and add a label of time rounded to the nearest hour (e.g. 11am, 12pm, 1pm etc)
Once you finish labelling your content, click on the label you want to check for.
Scroll down to Post Performance and click “Show Averages”
Now you can see the average Views, Reactions, Comments of all posts made at the selected hour. Keep this tab open and open a new tab to repeat this process with another hour label.
Click on any other label (10am for example). Remember to click (to deselect) the 11am label. It should look like this
Check average post performance of this label and compare!
As you can see in this example below are the results of the 2 time labels I analyzed in this blog.
With this information you can now test different times for posting and find which one is working for your content.
If you have any more questions find me on LinkedIn.
Bye 👋
Pragya
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